Gfinity announce broadcast deal with BT Sport
In addition to our ground-breaking partnership with the world-renowned broadcaster, BBC, we’re delighted to announce our broadcast deal with BT Sport, the home of world-class live sport.
The new deal will bring esports, already enjoyed by millions online, to a brand-new audience and allow them to enjoy the world class entertainment provided by Gfinity via traditional television sports broadcast.
The BT Sport partnership will see the Elite Series featured on BT Sport’s broadcast platforms commencing on Tuesday 1st August at 9:30pm and marks another breakthrough for Gfinity’s Elite Series this summer. It is the first time British esports has enjoyed a dedicated esports arena, The Gfinity Esports Arena, and the first time an overall franchise champion will be hailed at the end of the tournament.
The Elite Series tournament showcases competitive gameplay from eight well-known franchises made up of today’s best professional players alongside newly drafted superstars of tomorrow, who successfully made their way through the Gfinity Challenger Series, a free online competition open to all gamers, regardless of location or skill level via GfinityEsports.com. These eight teams will battle it out weekly in head-to-head gameplay culminating in an exciting weekend of finals on September 1st-3rd 2017.
Neville Upton, CEO, Gfinity plc says: “We are very pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport. BT Sport has shown a commitment to be at the forefront of sports broadcasting and this is an amazing opportunity to bring esports to a new audience in the UK, showcasing the incredible engagement and passion of the gamers and fans. We look forward to working with BT Sport to grow esports in the UK through engaging and innovative new content.”
Andy Haworth, BT’s managing director of content and strategy, commented: “This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK. The popularity of competitive gaming is growing rapidly and we are excited to announce that the inaugural season of the Elite Series will be broadcast on BT Sport.”
Keep up to date with all the latest gaming and eSports news via our Twitter: @Gfinity.