Gfinity partner with world renowned broadcaster BBC
Gfinity is delighted to announce a ground-breaking partnership with the world-renowned broadcaster, BBC, allowing us to share tournament games and exclusive short-form video content from Gfinity’s Elite Series, live from the Gfinity Esports Arena.
This weekly coverage will form the main part of a new, wider strand of esports content on BBC Three, in collaboration with BBC Sport. The first live broadcast of the Elite Series will air on BBC Three, 9pm, 28th July 2017.
The new deal – the first of its kind that the BBC has done for an esports series - will deliver esports to a new audience for the next six consecutive weeks with live Elite Series tournament play every Friday, Saturday and Sunday. Some of the best up-and-coming British and international professional gamers will be battling it out for a total prize pot of £225,000 across the games; Street Fighter V, Counter Strike: Global Offensive and Rocket League.
In addition to the live matches there will be exclusive lifestyle segments and editorial coverage on BBC Three, focusing on the players and their storylines.
The deal means that sport and entertainment fans will be connected to the full Elite Series experience, bringing together the gameplay of eight well-known franchises made up of today’s best professional players alongside stories of the newly drafted superstars of tomorrow, who successfully made their way through the Gfinity Challenger Series, a free online competition open to all gamers, regardless of location or skill level via GfinityEsports.com.
Neville Upton, CEO, Gfinity plc says: “This is an incredible moment for the Gfinity Elite Series and for esports fans in the UK and internationally. Our partnership with BBC Three will bring Elite Series live and lifestyle content to millions of new viewers and showcase the incredible dedication and passion of professional gamers. We are extremely excited to announce to all of our fans, players and partners that for the next six consecutive weeks the Elite Series will be broadcast live on BBC Three. The BBC is one of the world’s most renowned and respected broadcasters and their commitment to the Gfinity Elite Series is a defining moment for esports and we are very proud to be a part of it”.
Damian Kavanagh, Controller, BBC Three says: “Esports has become hugely popular in the last few years with young audiences so it’s great that BBC Three can bring this to a mainstream audience and create new habits with younger audiences as we stream three of the most popular games on BBC Three across the weekend”.
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