Contents
- About us
- Contact us
- The editorial team
- Editorial standards & disclosures, and correction policy
- NDAs and embargoes
- Reviews
- Conflicts of interest
- Content coverage
- Corrections and updates
- Speculative content
- Sponsored content
- Affiliate advertising and deals standards
- User-generated content
About Us
Gfinityesports.com is our home of gaming, with a mission to break down the world of gaming, entertainment, and tech to our gaming native audience. Whether it be breaking news, expert guides, or reviewing the latest AAA release, Gfinityesports and its global editorial team have it covered.
Founded in 2012, Gfinity is an entertainment media group with deep roots in gaming and esports.
Since 2020, and starting with Gfinityesports.com, our digital network has expanded to nine properties and two localisations, serving over 10 million monthly fans and championing gaming, entertainment, and tech.
Contact Us
For press releases, news tips, and Gfinityesports.com enquiries, email us at press.gfinityesports.com. For any other enquiries, contact us here.
Offices
Gfinity Arena,
Retail Centre,
Unit 18 Fulham Broadway,
London
SW6 1BW
Meet the Gfinityesports editorial team
Jesse Gregoire - Group Editor
With a rich seven-year history in gaming journalism, Jesse began as a freelance journalist for top gaming sites, evolving into a staff writer at The Loadout and ultimately leading Gfinity Esports and Stealth Optional. His editorial prowess is marked by in-depth features and high-profile interviews, shaping Gfinity and Stealth Optional into trusted sources for gaming, hardware, and technology content.
Lewis White - Group Deputy Editor
Lewis's eight-year games and tech journalism tenure includes impactful roles at ICXM and MSPoweruser and contributions to renowned publications like PCGamesN and Eurogamer.
His expertise in investigative reporting and long-form articles has been instrumental in elevating the editorial content at Gfinityesports and StealthOptional.
Lewis's work, particularly in news coverage, has established him as a key figure in the gaming journalism landscape.
Jon Nicholson - Group Guides Editor
Starting his career covering Call of Duty events for Gfinity, Jon's editorial journey includes roles with Team Infused, Epsilon Esports, and as Portal Head at MGG. His freelance endeavours with Red Bull and Dexerto, combined with his current leadership role at Gfinity, highlight his commitment to delivering top-tier gaming guides and news, showcasing his editorial expertise in the esports domain.
Verna Colosi - Content Manager
Verna's journey in editorial excellence began with her studies in English Literature and Media, leading to a diverse freelance writing career in gaming, pop culture, and more.
A former Twitch content creator and fantasy author, she now leverages her deep understanding of audience engagement and narrative crafting to excel in her current role, specializing in competitive and narrative-driven gaming content.
Tim Lord - Content Strategist
Tim's editorial career began with GameRant, quickly advancing to a Staff Writer and then Content Strategist at Gfinity. His focus on adventure and role-playing games is backed by over 20 years of gaming experience.
Tim's editorial skills are evident in his leadership in producing comprehensive guides and reviews for major game releases, contributing significantly to Gfinity's content strategy and execution.
Editorial Board
Gfinity Digital Media properties are overseen by Gfinity Digital Media’s editorial board.
The board consists of experienced journalistic editors and digital strategists and aims to oversee the editorial output of the company’s properties.
The board sets and enforces editorial guidelines across all websites to ensure content is accurate, engaging, and relevant to the audience it is intended for.
Its primary objectives are:
- Content Strategy Development: They oversee the content strategy for each website, ensuring a diverse and comprehensive coverage of gaming genres, industry news, reviews, and in-depth features that resonate with a wide range of gaming audiences.
- Quality Control: Board members regularly review content across the platforms to ensure consistency in quality and tone. They provide feedback and guidance to editors and writers to continually elevate the level of content.
- Ethical Oversight: The board addresses any ethical concerns related to content, such as conflicts of interest, representation, and the handling of sensitive topics within the gaming community.
- Training and Development: The board plays a role in the professional development of editorial staff, providing training and resources to enhance their skills in digital journalism and content creation specific to the gaming niche.
- Crisis Management: In the fast-paced digital environment, the board is also responsible for managing crises, such as handling misinformation or addressing potential public relations issues.
The editorial board consists of:
Hugo Drayton - Editorial Excellency
Hugo Drayton, with a career spanning over two decades in media and advertising, is known for his leadership at Inskin Media and Future plc. His experience in managing high-impact advertising and ethical business practices, combined with his role at the British Skin Foundation, reflects his commitment to editorial excellence and responsible journalism.
David Halley - Compliance
David Halley's diverse career, currently as CEO of Gfinity PLC, showcases his expertise in strategic leadership and compliance. His experience in financial management and risk assessment, particularly during his tenure as a Founder of Capstone Financial and roles in trading and risk management at Candlestick Trading and Man-Vector Ltd, underpins his strong compliance acumen.
Dominic Needler - Operations
Dominic Needler, with extensive experience in the digital entertainment sector, excels in operations and project management. His tenure at Gfinity PLC, where he led operations and digital product strategies, along with his background in content strategy and M&A, showcases his capability to drive operational excellence in digital publishing.
Daniel Conlan - Strategy and User Experience
Daniel Conlan, a seasoned professional in content strategy and creation in the gaming and esports sector, currently plays a pivotal role at Gfinity Digital Media, heading up Growth Strategy. In this capacity, he is instrumental in developing new properties and expanding audiences, leveraging his expertise in analytics, SEO, and editorial content strategy. His experience at EarlyGame, Ginx TV, and Esportranks has equipped him with a deep understanding of user experience and strategic content development, making him a valuable asset in driving the company's growth and outreach in the competitive gaming landscape.
Editorial standards & disclosures, and correction policy
Gfinityesports.com strives to reach the highest editorial standards. Here, you’ll find all of our policies on editorial practices, NDAs and embargoes, reviews, sourcing, and corrections and updates.
Editorial practises
Every article - whether news, reviews, features, or sponsored content - enters a period of internal review and editing before publication.
This is where our editorial team, comprising seasoned editors with a keen eye for detail, steps in. The initial review is rigorous, examining the draft for factual accuracy, coherence, style, and overall quality. It's not uncommon for a piece to go back and forth between the writer and the editor, undergoing revisions that sharpen its clarity and impact.
In certain cases, especially for news articles, the draft undergoes additional scrutiny through fact-checking. This step is crucial in our commitment to factual accuracy, ensuring that every claim or statement in the article stands up to verification. Additionally, for content that treads into sensitive areas, a legal review is conducted to preempt any issues of libel or defamation, safeguarding both our writers and our brand.
The final stage in this journey is the editor's final review. Here, the editor, representing the ethos and standards of Gfinityesports, gives the ultimate nod of approval, signifying that the article is ready to be shared with our audience. This final approval is more than just a formality; it's a testament to the article meeting the high standards for which Gfinityesports is known.
NDAs and embargoes
To bring our audience trustworthy information and produce expert content, we are often required to sign non-disclosure agreements (NDAs). These agreements between Gfinityesports and a company specify that we will not reveal certain information about a product before a certain date, and they enable us to prepare content in advance. This could be news, a comprehensive review ahead of the release date, or guides to help our readers get the most out of their new game or piece of tech.
We will never change our opinion of a product because we have signed an NDA that has given us earlier access than other websites or publications. When content is influenced or restricted by an NDA, this will be clearly disclosed to our readers to maintain transparency.
Reviews
Gfinityesport’s critics are seasoned professionals with years of experience in reviewing games and tech. Their expertise is rooted in a lifelong passion for the subject matter, having grown up immersed in the world of console, PC, and mobile gaming while also exploring the newest tech innovations.
This deep-seated knowledge and experience enable them to critically assess the merits and drawbacks of products, providing insights on whether they are worth your time and money. While you may not always align with their opinions, you can trust that their reviews, whether for the newest gaming title, a trending TV series, or the latest tech gadget, are well-founded and justified.
Our team often gains early access to games, tech, TV shows, and movies, allowing us to deliver timely reviews before their release. This early insight helps you make informed decisions about your investments in entertainment and technology. However, there are times when we access these products simultaneously with the public. In such cases, we are committed to taking the necessary time to craft thorough and thoughtful reviews. Our access timing does not influence our writers' opinions or the integrity of our reviews.
Occasionally, we publish 'reviews in progress.' For instance, if we have early access to a specific mode of a game but not the entire package, we start with an initial review focusing on that aspect. This approach ensures you get an early perspective, such as on a game's single-player mode, before its full release. However, we understand the importance of comprehensive reviews, especially for games where multiple components, like multiplayer modes, play a crucial role. Therefore, we refrain from finalizing our review and scoring until we've thoroughly tested all aspects, including live server interactions. Our priority is not speed but the accuracy and depth of our reviews.
In the dynamic world of gaming, where games often receive updates and patches that can significantly alter gameplay, we stay vigilant. While we don't adjust our reviews for every minor update or patch, we do revisit and review major updates or new seasons for significant live service games when these changes fundamentally transform the game experience. We are committed to keeping our readers informed about such developments that might alter our stance on a game that holds substantial interest for our audience.
The review process
Our editors deeply understand our writers' strengths and areas of expertise. When we gain access to a new product, the editor assigns the review to the writer best suited for the task. For instance, a horror enthusiast will review the latest horror film, while a sports aficionado will take responsibility for the latest EA FC or Madden title.
We maintain strict ethical standards in our review process. Writers are required to disclose any potential conflicts of interest, such as personal relationships with developers or financial investments in companies covered, and if found to potentially discredit the review, will be assigned to another writer.
Once a reviewer is selected, they dedicate the necessary time to thoroughly evaluate the product and form an informed opinion. Each review is scored out of 10, and before publication, an editor checks the review for accuracy and coherence, ensuring the given score is well-supported by the review content. While the score and its justification may be discussed, the final decision rests with the reviewer, who has spent the most time with the product. Their expert opinion is paramount, and we do not alter the tone or score of a review by committee. The score provides a quick reference for the quality of the product, but we always recommend reading the full review for a comprehensive understanding of its strengths and weaknesses.
In scoring a product, our reviewers focus on its enjoyment factor and how it compares to other market offerings. For example, a sports game might receive a high score upon release for being the best in its genre at that time. However, this doesn't mean we will adjust the score of the previous year's game or inflate the score of a new game if it surpasses the older one. The full review will always give you the complete picture.
While value for money is a consideration, our primary focus is on the quality of the product. An average game won't receive a higher score simply because it's inexpensive—it's still an average game, regardless of price. However, in the tech category, we do acknowledge when a budget item offers good value, comparing it with other products in its price range.
We score games, tech, TV shows, and movies on a scale of 1 to 10. Here's what each score represents:
- 10: Exceptional
- 9: Excellent
- 8: Very Good
- 7: Good
- 6: Above Average
- 5: Average
- 4: Below Average
- 3: Poor
- 2: Very Poor
- 1: Terrible
While scores are a quick guide, they don't tell the whole story. The score reflects only the reviewer's opinion at the time of writing. Our priority is always the consumer; we never let advertising, sponsorship deals, or the prospect of future access to products influence our reviews.
Review scores and opinions may be shared with publishers for their marketing materials, but we do not alter our opinions or scores for promotional purposes.
Content coverage
Gfinityesports offers a diverse range of content, encompassing everything from news and reviews to interviews, tips, and guides. Our reporting often includes information received from publishers, studios, and manufacturers, typically through press releases or their own media outlets. To enrich our content and provide our audience with thorough, detailed coverage, we also incorporate material from various other sources. We are committed to confirming the accuracy of information from multiple sources. While we safeguard the anonymity of sources who choose to share information with our writers confidentially, their identities are verified by our editorial team. Additionally, we feature articles that include information initially disclosed by other publications or content creators, always ensuring to acknowledge and link to the original source. Image credits are duly given to either the creator or the supplying publisher.
Before we publish any information that is not already public, we make efforts to contact the relevant companies or individuals for their comments.
Speculative content
Occasionally, our reporting includes rumours, speculations, or leaked information. If this is the case, we make sure to clearly mark the content as such, ensuring that headlines and article content clearly state that the information is speculative and subject to change.
Even though the content is speculative, we are careful to source such information from credible channels, and those sources will be clearly stated in the content. In cases involving rumours, we reach out to the implicated companies, allowing them the chance to confirm or refute these claims.
We also add a disclaimer to every article deemed speculative, informing readers that the information is not officially confirmed and offering a contact email for corrections.
Corrections and updates
At Gfinityesports, we're constantly publishing new content, with hundreds of articles going live each week. Keeping our content current and relevant is crucial, especially as stories evolve, new information comes to light, or updates occur in games that necessitate revised recommendations or additional tips.
We're committed to transparency and accountability with our audience. Therefore, if we discover any factual inaccuracies in our content, we promptly correct them. A note is added at the end of the article detailing the nature of the error and the subsequent correction. If an error significantly alters the article's meaning, we update the content with the correct information and clearly explain the previous inaccuracies near the article's start.
Our general policy is to keep all content on our website. However, in exceptional cases, particularly those involving legal issues, we might need to remove an article from Gfinityesports.com. In such instances, an editor's note will be placed in the original article's location, outlining the reasons for its removal.
Content sponsorship
In addition to advertising on the site, Gfinityesports has established content partnerships with brands that sponsor some of our articles. Through this funding, we are able to produce even more of the entertaining editorial content you enjoy.
The majority of the content on Gfinityesports.com is written by our editorial team and is independent of any advertising or sponsorship. However, Gfinityesports also works with brands who are interested in sponsoring specific types of articles and bespoke articles about their product, services or events.
To maintain trust with our audience, we are transparent with readers when we produce articles that are created in partnership with brands, ensuring that we label them clearly as 'sponsored content' or 'supported editorial'.
These articles are written by Gfinityesports writers, and depending on whether it is 'sponsored content' or 'supported editorial', they will occasionally collaborate with our partners to obtain the information they need to write about their products. As these features are funded by our partners, they will include external links to their products.
Here is everything you need to know about the different types of content sponsorship.
Supported editorial
Articles labelled as supported editorial are funded by a commercial partner, and while they may feature advert links to their products, the editorial is not written to advertise the partner’s products. The subject matter of a supported editorial article will be agreed upon with a funding partner in conjunction with a Gfinityesports editor and our marketing team. The article is independently written by a member of the Gfinityesports editorial team with guidance from an editor, and it is not sent to the partner for approval.
Advertisement features
Advertisement features are articles paid for and approved by a commercial partner. The copy will be produced by a member of Gfinityesports staff who will work with the partner to get the information required to produce the article. After it is written, it will be sent to the commercial partner for approval. Advertisement features are commercial content that usually promotes a partner’s products and, as such, do include advert links.
Affiliate advertising and deals standards
Affiliate links help Gfinityesports bring the best coverage across gaming, tech, and TV & movies. Affiliation is a common practice across digital media, and it provides retail links for readers to easily purchase the products being written about. For example, if we are writing a review of a new keyboard, game, or show on Netflix, we may include a link to a retailer or streaming service where you can purchase the product should you wish to do so after reading the review. Should you click on the product link, we will earn a small commission on anything purchased from the linked retailer.
Affiliate links appear on many different articles across Gfinityesports, and we are always transparent with our audience, with a clear disclaimer at the bottom of any article that includes product links to retailers.
Deals standards
Purchasing new gaming and tech products can be expensive, so Gfinityesports works with retail partners to bring you the best deals around to help you save money. Whether it’s a Black Friday sale or Amazon Prime Day, you can find links to bargains on Gfinityesports. Deals are often time-limited. However, we strive to keep our pages updated with the best offers where possible, especially around Black Friday and Amazon Prime Day, when we’ll keep our pages updated with the latest offers, ensuring that you don’t miss out.
We are not paid directly by retailers to promote their deals, and our editorial team will only highlight products that we think our audience will like. After all, a good deal is only a good deal if the product you are purchasing is good.
Placing links to retailers makes it easier for our audience to take advantage of these deals, but we will earn a small commission on anything purchased on the retail site. Any deals article that includes product links will feature a clear disclaimer.
User-generated content
Gfinityesports incorporates a comment system for our news, feature articles, and guides. We moderate these comments to ensure they adhere to our community standards. Under those standards, we have a zero-tolerance policy towards hate speech, harassment, and any kind of discrimination.
However, if you see a comment that falls short of these standards, please don’t hesitate to contact our support team at help@gfinityesports.com. We will endeavour to answer your query as quickly as possible.